Marketing: Many small businesses are painfully unaware of how critical this is to their businesses.  Many, if not most, simply rely on what everyone else is doing in order to get the word out about their business.  Typically, that means YellowPages and/or local newspapers.  With 80% of American households turning to the search engines for local business results, it’s time for small businesses to get hip to the web jive.

» Read more: Why Small Businesses Need to Market During Recessions!

If you are considering starting a mobile auto service business in California, one market that is often over looked by competition is Ventura County and it is growing too. If you are thinking of starting a mobile oil change business then it is best to look towards the fleet business rather than personal cars. Now then let us put your market mix at 80% fleets and 20% personal cars. Obviously everyone has a car so it is best to first consider where to target your fleet accounts. The preliminary thoughts on fleets in Ventura Area for this practice case study would be to look at the largest city in the County. That would be Oxnard CA.

» Read more: Starting a Mobile Oil Change Business in Ventura County – CA